Agadir bears no resemblance to the rest of Morocco. The earthquake of 1960 levelled the city and everything now standing was raised afterwards: wide streets on a grid, ten kilometres of beach, resort hotels and a long promenade. Of an ancient medina there is nothing.
For New Zealanders the surf is usually what brings them here, and the comparison is a fair one - Anchor Point and the breaks around Taghazout are long, consistent right-handers working best from autumn through spring, with water cold enough to want a wetsuit. Anyone used to the Coromandel or Raglan will find the setup familiar and the crowds smaller.
The rest of what justifies the drive is inland. Paradise Valley's palm gorges and rock pools are 40 minutes away, the walled town of Taroudant is an hour and a half east, and the argan forests begin the moment you leave the plain. None of it is walkable and public transport reaches almost none of it. Every booking is private and the rate is agreed before you travel.
Why hire a driver here
- The surf here rewards a driver who knows which break is working today
- Al Massira lies 22 km away and public transport is sparse
- Inland the Anti-Atlas roads turn narrow and signage disappears
- Going north to Essaouira, the coast road is worth doing on its own
- The hotels run the length of ten kilometres of beachfront
Included in every booking
- Fuel, tolls and the driver's fee for the agreed route
- Airport, hotel or riad pickup anywhere along the bay
- English-speaking drivers as standard on the New Zealand site
- Bottled water and phone charging in the vehicle
- Surfboards and extra luggage space on request, at no charge