Agadir takes more European charter traffic than any other Moroccan airport - TUI, Jet2, Transavia, Ryanair and a dozen tour operators fly here through the winter, and the city was built for exactly that. The 1960 earthquake destroyed what stood before, and what replaced it is a grid of wide streets, a ten-kilometre beach, resort hotels and a promenade. There is no ancient medina.
That makes the surroundings the reason to come. Paradise Valley's palm gorges and rock pools are 40 minutes inland, the surf beaches at Taghazout and Tamraght run north along the coast, the walled town of Taroudant sits an hour and a half east, and the argan forests where goats climb the trees begin as soon as you leave the plain.
None of it is walkable and public transport reaches almost none of it, which is where the package-holiday excursion desk usually steps in with a coach. A private driver costs comparable money for a whole vehicle rather than a seat on one, and the day is yours. Every booking is private and the rate is agreed before you travel.
Why hire a driver here
- The reasons to come all lie outside town: Paradise Valley, Taghazout, Taroudant
- Al Massira sits 22 km away with next to no public transport
- A private vehicle costs comparable money to two coach excursion seats
- Heading north to Essaouira, the coast road is a drive in its own right
- Ten kilometres of seafront separate one resort hotel from the next
Included in every booking
- Fuel, tolls and the driver's fee for the agreed route
- Airport, hotel or riad pickup anywhere along the bay
- English, French and Spanish-speaking drivers available
- Bottled water and phone charging in the vehicle
- Surfboard and luggage space on request, at no charge
