Agadir does not resemble the rest of Morocco. The 1960 earthquake destroyed the city, and everything standing today was built afterwards: a grid of wide streets, a ten-kilometre beach, resort hotels and a long promenade. There is no ancient medina, which surprises visitors expecting another Marrakech.
For family groups from Asia it is often the part of the trip where everyone stops moving for a few days. The Atlantic is cold, the sea breeze runs all summer, and the hotels are set up for longer stays and larger bookings in a way the riad cities are not.
What justifies the drive is the country around it. Paradise Valley's palm gorges and rock pools are 40 minutes inland, the surf beaches at Taghazout and Tamraght run north, and the walled town of Taroudant is an hour and a half east. None of it is walkable. Every booking is private and the rate is agreed before you travel.
Why hire a driver here
- Nothing that draws visitors here is actually in the city itself
- Al Massira lies 22 km away and public transport barely reaches it
- Inland the Anti-Atlas roads narrow and signposting all but vanishes
- The hotels stretch across ten kilometres of seafront
- Resort kitchens are halal but vary widely in quality
Included in every booking
- Fuel, tolls and the driver's fee for the agreed route
- Airport, hotel or riad pickup anywhere along the bay
- English-speaking drivers as standard on the Asia site
- Prayer and halal meal stops planned into every route
- Child seats and extra luggage space on request, at no charge
