Agadir is unlike anywhere else in Morocco, and visitors arriving from Marrakech are briefly thrown by it. The 1960 earthquake destroyed the city and what stands today was built from scratch afterwards: a grid of wide streets, a ten-kilometre beach, resort hotels and a promenade. There is no ancient medina to get lost in.
That makes the surroundings the reason to come. Paradise Valley's palm gorges and rock pools are 40 minutes inland, the surf beaches at Taghazout and Tamraght run north along the coast, the walled town of Taroudant sits an hour and a half east, and the argan forests where goats climb the trees begin as soon as you leave the plain. None of it is walkable and public transport reaches almost none of it.
For Australians the surf is often the draw, and the coast here compares seriously with home breaks in a way that surprises people. A private driver turns Agadir from a beach stop into a base. Every booking is private, the rate is agreed before you travel, and fuel, tolls and the driver are included.
Why hire a driver here
- Everything worth seeing is outside the city - Paradise Valley, Taghazout, Taroudant
- Al Massira airport is 22 km out with limited public transport
- The Anti-Atlas roads inland are narrow and poorly signed
- The coast road north to Essaouira is a genuine scenic drive
- Resort hotels are spread along ten kilometres of beachfront
Included in every booking
- Fuel, tolls and the driver's fee for the agreed route
- Airport, hotel or riad pick-up anywhere along the bay
- English-speaking drivers as standard on the Australian site
- Bottled water and phone charging in the vehicle
- Surfboard and luggage space on request, at no charge