Agadir does not resemble the rest of Morocco. The 1960 earthquake destroyed the city, and everything standing today was built afterwards: a grid of wide streets, a ten-kilometre beach, resort hotels and a long promenade. There is no ancient medina, which surprises visitors who came expecting another Marrakech.
For Gulf families it is often the part of the trip where everyone stops moving. The Atlantic is genuinely cold, the sea breeze runs all summer, and the temperature sits fifteen degrees below what you left behind. Hotels here are used to large family bookings and long stays in a way the riad cities are not.
The reasons to leave the beach are all inland or up the coast. Paradise Valley's palm gorges and rock pools are 40 minutes away, the surf beaches at Taghazout and Tamraght run north, the walled town of Taroudant is an hour and a half east, and the argan forests begin as soon as you leave the plain. None of it is walkable. Every booking is private and the rate is agreed before you travel.
Why hire a driver here
- The reasons to come are all outside the city - Paradise Valley, Taghazout, Taroudant
- Al Massira sits 22 km out with thin public transport
- Anti-Atlas roads inland are narrow and barely signposted
- Hotels are spread along ten kilometres of beachfront
- Family groups here stay longer and travel with more luggage
Included in every booking
- Fuel, tolls and the driver's fee for the agreed route
- Airport, hotel or riad pickup anywhere along the bay
- Arabic and English-speaking drivers as standard
- Bottled water and phone charging in the vehicle
- Child seats and extra luggage space on request, at no charge
