Agadir bears no resemblance to the rest of Morocco. The 1960 earthquake destroyed the city, and everything standing today was raised afterwards: a grid of wide streets, a ten-kilometre beach, resort hotels and a long promenade. No ancient medina remains, which surprises visitors expecting a second Marrakech.
On a short Moroccan itinerary Agadir is usually the thing to leave out - it is three hours from Marrakech and adds little that Essaouira does not do better and closer. Where it earns its place is on a longer trip, or as a few days of stillness at the end of one, when a beach and reliable sun are the point.
What justifies the drive is what surrounds it. Paradise Valley's palm gorges and rock pools are 40 minutes inland, the surf beaches at Taghazout and Tamraght run north, and the walled town of Taroudant is an hour and a half east. None of it is walkable. Every booking is private and the rate is agreed before you travel.
Why hire a driver here
- What brings people here lies beyond the city: Paradise Valley, Taghazout, Taroudant
- Al Massira is 22 km distant with little public transport
- Inland the Anti-Atlas roads are narrow and barely marked
- Ten kilometres of beachfront separate the hotels
- On a week-long trip, Essaouira is usually the better coastal choice
Included in every booking
- Fuel, tolls and the driver's fee for the agreed route
- Airport, hotel or riad pickup anywhere along the bay
- English-speaking drivers as standard on the Singapore site
- Bottled water and phone charging in the vehicle
- Surfboard and extra luggage space on request, at no charge