Agadir resembles nowhere else in Morocco. The 1960 earthquake destroyed the city and everything now standing went up afterwards: a grid of broad streets, a ten-kilometre beach, resort hotels and a long promenade. No ancient medina survives, which catches out visitors expecting a second Marrakech.
For Indian families it is usually the part of the trip where everyone stops moving for a few days. The Atlantic is cold, the sea breeze runs all summer, and hotels here are set up for longer stays and larger bookings in a way the riad cities are not.
Everything that pulls you off the beach lies inland or up the coast. Paradise Valley's palm gorges and rock pools are forty minutes off, the surf beaches at Taghazout and Tamraght run northward, walled Taroudant stands an hour and a half east, and the argan forests start the moment you leave the plain. None of it is within walking distance. Every booking is private and the rate agreed before you travel.
Why hire a driver here
- Everything drawing visitors lies out of town: Paradise Valley, Taghazout, Taroudant
- Al Massira stands 22 km off with scant public transport
- The Anti-Atlas roads inland run narrow and are hardly signposted
- The hotels lie spread across ten kilometres of beachfront
- Resort kitchens vary widely on genuine vegetarian options
Included in every booking
- Fuel, tolls and the driver's fee for the agreed route
- Airport, hotel or riad pickup anywhere along the bay
- English-speaking drivers as standard on the India site
- Vegetarian meal stops planned into every route
- Child seats and extra luggage space on request, at no charge