Agadir does not look or feel like the rest of Morocco, and visitors arriving from Marrakech are briefly disoriented. The 1960 earthquake flattened the city and everything standing today was built afterwards: a grid of wide streets, a ten-kilometre beach, resort hotels and a long promenade. There is no ancient medina to lose yourself in.
That is precisely why the surroundings are the reason to come. Paradise Valley's palm gorges and rock pools sit 40 minutes inland, the surf beaches at Taghazout and Tamraght run north up the coast, the walled town of Taroudant is an hour and a half east, and the argan forests where the goats climb the trees begin the moment you leave the plain. None of it is walkable, and public transit reaches almost none of it.
For Canadians, Agadir most often appears as the warm end of a winter trip - a place to sit still for a few days between the desert and the flight home. A private driver turns it from a beach stop into a proper base. Every booking is private, the rate is agreed in advance, and fuel, tolls and the driver are included.
Why hire a driver here
- The reasons to come are all outside town - Paradise Valley, Taghazout, Taroudant
- Al Massira is 22 km out with thin public transport
- Anti-Atlas roads inland are narrow and barely signed
- The coast road north to Essaouira is a drive worth doing for itself
- Hotels are strung along ten kilometres of beachfront
Included in every booking
- Fuel, tolls and the driver's fee for the agreed route
- Airport, hotel or riad pickup anywhere along the bay
- English or French-speaking drivers, your choice
- Bottled water and phone charging in the vehicle
- Surfboard and extra luggage space on request, at no charge
