Agadir does not look or feel like the rest of Morocco, and anyone arriving from Marrakech is briefly thrown. The 1960 earthquake flattened the city and everything standing today went up afterwards: a grid of wide streets, a ten-kilometre beach, resort hotels and a long promenade. There is no ancient medina to get lost in.
That is exactly why the surroundings are the reason to be here. Paradise Valley's palm gorges and rock pools are 40 minutes inland, the surf beaches at Taghazout and Tamraght run north up the coast, the walled town of Taroudant is an hour and a half east, and the argan forests where goats climb the trees start the moment you leave the plain. None of it is walkable and public transport reaches almost none of it.
For South Africans the surf tends to be the pull, and the point breaks here stand up well against home. A private driver turns Agadir from a beach stop into a proper base. Every booking is private, the rate is set in advance, and fuel, tolls and the driver are included.
Why hire a driver here
- What brings people here sits outside town: Paradise Valley, Taghazout, Taroudant
- Al Massira is 22 km distant and thinly served by buses
- Inland, the Anti-Atlas roads run narrow and are scarcely signposted
- The coast road north to Essaouira is worth driving for itself
- The hotels stretch out over ten kilometres of beachfront
Included in every booking
- Fuel, tolls and the driver's fee for the agreed route
- Airport, hotel or riad pickup anywhere along the bay
- English-speaking drivers as standard on the South African site
- Bottled water and phone charging in the vehicle
- Surfboard and extra luggage space on request, at no charge