Agadir looks like nowhere else in the country. The earthquake of 1960 flattened it, and every building now standing went up afterwards: broad streets on a grid, ten kilometres of beach, resort hotels and a long seafront walk. No old medina survives, which catches out anyone arriving expecting a second Marrakech.
On a compact Moroccan itinerary Agadir is usually the thing to leave out - it is three hours beyond Marrakech and offers little that Essaouira does not do better and closer. Where it earns its place is on a longer trip, or as a few still days at the end of one, when a beach and reliable sun are exactly the point.
The case for coming lies in the surrounding country. Forty minutes inland sit the palm gorges and rock pools of Paradise Valley; north along the shore are the surf breaks of Taghazout and Tamraght; an hour and a half east stands walled Taroudant. Not one is within walking distance. Every booking is private and the figure is settled before you fly.
Why hire a driver here
- Everything worth the journey lies beyond the city boundary
- The airport is 22 km away and public transport barely covers it
- Roads into the Anti-Atlas are narrow, winding and poorly marked
- The hotel strip runs the full length of a ten-kilometre bay
- If your trip is only a week, Essaouira is the smarter coastal stop
Included in every booking
- Fuel, tolls and the driver's fee for the agreed route
- Airport, hotel or riad pickup anywhere along the bay
- English-speaking drivers as standard on the Hong Kong site
- Bottled water and phone charging in the vehicle
- Surfboard and extra luggage space on request, at no charge